Hi!
I'm Daniella Asapokhai, a product designer based in Brooklyn, NY.
Over the past five years at Publicis Sapient, I've designed interfaces and interactions for complex public-facing and operational systems, influenced product strategy, and developed a practice that centers clarity and care.
Most recently, I helped launch a web platform for a major airport network: building out its design system, prototyping with Figma and AI tools for alignment and testing, and designing brand new features for travelers to plan their trips and find what they need.
I particularly love the space between disciplines, translating across design, product, engineering, and business teams to turn ambitious ideas into robust solutions. Through it all, I aim to create systems that teams can build upon and experiences that people find easy to use and easy to love.
Publicis Sapient • 2021 – Present
Senior Experience Designer (2025 – Present)
Associate Experience Designer (2022 – 2025)
Junior Experience Designer (2021 – 2022)
Clients: Verizon, Pilot Company, The Port Authority of NY & NJ
Northwestern University • 2021
Primary Skills
Recent Tools
Technical + AI: HTML/CSS • Cursor • Claude Code
What others say
"Daniella's ability to balance technical challenges with a thoughtful design approach consistently led to impactful solutions that benefited both our team and the users we served."
Ryan White
Senior Manager, Creative & Design • Pilot Company
"She has proven to be a creative problem solver who, over and over, demonstrates her thoughtful consideration of users and their needs."
Rachel Lovinger
Content Design Director • Publicis Sapient
"Daniella tackled a wide variety of experiences and brought her expertise to feature development and optimization across all digital channels and touchpoints in our client's ecosystem."
Erin Brophy
Design Lead • Publicis Sapient
I'd love to chat!
I'm forever curious about what others are building and opportunities to make life a little bit easier or a little more fun.
I can also talk your ear off about my cats, tap dancing, music, or my latest craft.
Reach out via LinkedIn or at daniellaa00@gmail.com.
Resumé