Hey!
I'm Daniella Asapokhai, a digital product designer based in Brooklyn, NY. I bring curiosity, precision, and a systems-minded approach to everything I touch. At Publicis Sapient, I partner with leading brands to reimagine their digital touchpoints.
My mindset traces back to the puzzles and games I grew up on, which rewarded strategic, creative thinking across a range of problems. Studying communication, computer science, and design thinking strengthened that interdisciplinary instinct and shaped my perspective on the relationship between humans and digital systems. Product design became the natural next step, as it allows me to be creative, technical, and deeply curious about people all at the same time.
My work has centered on interaction design, building design systems, and collaborating with product and engineering teams to balance user needs, business goals, and technical possibilities. I especially love the space between discovery and development, where big ideas are translated into comprehensive, scalable patterns.
What I'm up to
Experience
Publicis Sapient
Senior Experience Designer
Past clients: The Port Authority of NY&NJ, Pilot Company, Verizon
Education
Northwestern University
B.A. Communication Studies
Computer science minor & Segal design certificate
Craft
What others say
"Daniella has proven to be a creative problem solver who, over and over, demonstrates her thoughtful consideration of users and their needs."
Rachel Lovinger
Content Design Director • Publicis Sapient
"She tackled a wide variety of experiences and brought her expertise to feature development and optimization across all digital channels and touchpoints in our client's ecosystem."
Erin Brophy
Design Lead • Publicis Sapient
"Her ability to balance technical challenges with a thoughtful design approach consistently led to impactful solutions that benefited both our team and the users we served."
Ryan White
Senior Manager, Creative & Design • Pilot Company
Resumé