Hi!
I'm Daniella Asapokhai, a product designer based in Brooklyn, NY.
Over the past five years at Publicis Sapient, I've designed interfaces and interactions, influenced product strategy, and developed a practice that centers clarity and care.
Most recently, I helped launch a web platform for a major airport network: building out its design system, prototyping with Figma and AI tools for alignment and testing, and developing brand new features to support travelers along their unique journeys.
I particularly love the space between disciplines, translating across design, product, engineering, and business teams to turn ambitious ideas into robust solutions. Through it all, I aim to create systems that teams can build upon and experiences that people find easy to use and easy to love.
Publicis Sapient • 2021 – Present
Senior Experience Designer (2025 – Present)
Associate Experience Designer (2022 – 2025)
Junior Experience Designer (2021 – 2022)
Clients: Verizon, Pilot Company, Port Authority of NY & NJ
Northwestern University • 2021
Primary Skills
Recent Tools
Technical + AI: HTML/CSS • Cursor • Claude Code
Collaboration: Jira • Mural
What others say
"Daniella's ability to balance technical challenges with a thoughtful design approach consistently led to impactful solutions that benefited both our team and the users we served."
Ryan White
Senior Manager, Creative & Design • Pilot Company
"She has proven to be a creative problem solver who, over and over, demonstrates her thoughtful consideration of users and their needs."
Rachel Lovinger
Content Design Director • Publicis Sapient
"Daniella tackled a wide variety of experiences and brought her expertise to feature development and optimization across all digital channels and touchpoints in our client's ecosystem."
Erin Brophy
Design Lead • Publicis Sapient
I'd love to chat!
I'm forever curious about what others are building and opportunities to make life a little bit easier or a little more fun. I can also talk your ear off about my cats, tap dancing, music, or my latest craft.
Reach out via LinkedIn or at daniellaa00@gmail.com.
Resumé